As a leading microprocessor company was poised to spearhead the emerging digital home market in early 2005, addis engaged Sage Communications to develop the company’s corporate brand guidelines. These guidelines gave employees the strategic tools they needed to communicate a consistent digital home value proposition that delivered on the company’s global brand promise. As a result, team members were able to deliver cohesive multi-media campaigns that illuminated the convenience and control of a digital home.

“Sage is much more than a writer. She’s a strategic partner who crafts resonant content that captures the interest and imagination of our audience, while convincing them to take the action we are requesting.” – Sarah Wallace, Director of Brand Strategy, addis